How to Use Customer Data More Effectively

Data remains a hot topic among consumers and companies alike. While the former have become keenly aware of their privacy being violated ever since the Cambridge Analytica scandal, the latter certainly didn’t remain unaffected by data mismanagement.When it comes to B2B companies, there wasn’t only the issue of adjusting to lead nurturing after the introduction of GDPR, but many are still struggling to find the best way to leverage customer data. In fact, a study published in May 2018 shows from a poll of 500 B2B professionals that only 52% relied on data to make marketing decisions. An alarmingly large percentage of B2B companies is still relying on gut instinct instead of customer data when making business decisions.

This approach is obviously untenable, as the shifting B2B marketplace reveals a more customer-centric landscape. As in B2C customer relationships, the B2B customer is also empowered by the awareness that they can easily take their business elsewhere if a company isn’t able to meet – or even exceed – their needs. To help you make better use of customer data and maximize its potential as a B2B enterprise, we’ve rounded up these 4 crucial tips.

Use a CRM system to offer a personalized customer experience

Companies from the B2C sector have long been using data to provide their customers with personalized shopping experiences, while the B2B sector barely scratched the surface. However, as the B2B market grows increasingly competitive, more and more companies are admitting the value of data-driven personalization to generate leads, boost sales, and encourage repeat business. With the widespread usage of CRM solutions, the customer experience within the B2B sector is being redefined.
Using customer data acquired through any given channel (from email to phone conversations), companies are now able to provide a more personalized buyer’s journey through every stage of the cycle. That’s why CRM is far more than contact management. Using a CRM system will help you create a successful customer experience strategy, where you can time your offers ideally and tailor them to suit the particular needs of each client. This includes personalizing your marketing content, streamlining the lead management process, and using all available customer information (such as interactions and buying history) to provide a frictionless customer experience.
Learn More.....

8 Tips to Create Long-Form Content with WordPress

Long-form WordPress articles are a great way to provide your readers with in-depth information into a given topic. Generally, you only have a second to capture the attention of your reader. Otherwise they’ll move on to someone who can give them what they want. If they’re interested in a certain topic, what they want is valuable, understandable and easy to navigate information.

The Importance of Long-Form Content Explained

With regards to WordPress Development, long-form articles typically refer to those over 1000 words in length. Why should you take the time to create content this long? Well, there are a few reasons.
First off, it increases time on site. The longer the copy, the longer a user will spend actively reading a page (or multiple pages) on your site.
Search engines also tend to favor long-form content. According to Backlinko, posts that rank on the first page of Google search results have a whopping 1,890 words. So if you want to rank higher focusing on longer content is a solid strategy.
Plus long-form content is more shareable. By improving the length of your articles you can also give your social media accounts (and traffic) a boost.
While the first reasons are more SEO based, there are also reasons to create longer content for your audience. For example, the overall user experience on your site. Easy to navigate long-form content makes it simple for users to locate the information they’re looking for. This creates a positive experience, often triggering them to come directly back to your site the next time they’re in search of an answer.
So how do you go about creating long-form content with WordPress? Below we offer 8 tips you can use to take advantage and create the most impact for your WordPress site with longer articles.

1. Select the Right Topic

You’re writing for your readers, so make sure you’re giving them topics they’re actually interested in. See what types of things they’re searching for, or take a look at the most common questions you’re being asked. Providing this information of value gives readers a reason to put their trust in you and see you as an authority on the topic.
One way to do this is to go to Quora and see which questions are being asked in your niche. This can tell you what your audience is interested in. Then, you can use your social media analytics to do the same and check which topics are trending. Forums and similar online spaces often do the trick if your budget for research is low.
Learn More..

Top WooCommerce Website Development Company India

Our WooCommerce programmers specialize in building, customizing and implementing WooCommerce platform for various industries. We have a great understanding of WooCommerce plugins and development along with some basic factors of eCommerce that includes UX and interaction design. Having 5+ years of experience with WooCommerce, we can provide you with a custom solution that makes an eCommerce storefront stand out from your competitors.

• WooCommerce Plugins: Delivering a good collection of features and great flexibility with plugins to your WordPress shopping cart.
• WooCommerce Customizations: We provide solutions for your eCommerce site, no matter you want to extend online store capability with the functionality of your eCommerce.
• PSD to WooCommerce: WooCommerce consultants have the ability to convert PSD files into WooCommerce and create a robust online store as per client requirements.
• WooCommerce Theme Development: We develop WooCommerce themes for your eCommerce website according to your requirements and market trends.

WORDPRESS WOOCOMMERCE INTEGRATION SERVICES

Explore and enhance the default WordPress CMS and eCommerce industry skillfully. Our company offers you a seamless integration normal effect on other installed plugins.

• Seamless WooCommerce plugin integration
• Bug-free coding
• Compatibility check with existing add-ons
• Adherence to W3C and agile methodologies

RESPONSIVE WOOCOMMERCE THEME DEVELOPMENT SERVICES

WooCommerce offers you a wide range of themes or plugins,  If you wish to achieve a unique & attractive website look, you can simply rely on our WooCommerce theme development company.

• Tailored WooCommerce theme development
• Unique & fully-functional WooCommerce themes
• PSD to HTML conversions
• Cost-effective & Reliable approach

WOOCOMMERCE PLUGIN DEVELOPMENT SERVICES

This very awesome WooCommerce theme development services, We also render plugin development facility to extend the advanced functionalities of your website. We offer bug-free coding and default coding standards.

• Shipping module & Payment gateways implementation
• Plugin integration with no impact on website functionalities
• Assign pre-installed plugins
• Tailored plugin development

WOOCOMMERCE PLUGIN FEATURES FOR ECOMMERCE WEBSITE DEVELOPMENT:

• Standardized payment gateways and multiple payment functionality
• So defaults coupon code options available
• On-page checkout with real-time validation
• Built-in widgets for up-selling and cross-sales
• eCommerce tracking with google analytics integration
• Advantages of multi-location shipping available option
• Inventory management with a great user experience.

 If you have any requirement related to WooCommerce, Please feel free to send us an email at info@iihglobal.com or get in touch with us, Our business development team will get back to you.

10 Steps on How to Convert Website Visitors to Customers

You’ve managed to promote and increase the traffic of your website, but you don’t know how to convert your website visitors into customers. I truly understand your current stage.
In fact, one of the most common problems that online business owners, sales team, and marketers have is turning their website visitors to customers.
Four years ago, back when I started my online marketing career, I never had any case study, portfolio, and testimonials to help my services sell. So, what I did is learn more about consumer behavior and put inbound marketing methodology in place for my own business.
The strategies alone helped me to work with the most amazing start-ups and businesses in the world. This also led me to earn five-figure income during my first year.
On this article, I will tell you the modern steps that you can do to help you get more leads and customers for your own business or clients. Below are ten steps on how you can convert website visitors into customers.

How to Convert Website Visitors into Customers

1. Make your website fast

If you’ve been on my blog and following me on social media for quite some time, you’ll determine that I heavily encourage you to increase your website performance.
Why? Because it’s very important, and I bet you have left tons of website Development before because they took forever to load.
According to a case study from Radware, 51% of online shoppers in the U.S. claimed that they do not complete a purchase if a website is too slow. Whereas, Strange Loop has stated that “a one-second delay can cost you 7 percent of sales.”
One of the easiest ways to increase your website performance is by installing a content delivery network (CDN). I always prefer MaxCDN, which is super inexpensive and offers a free trial.
If your website is created through WordPress, you may find my previous post on How to Setup MaxCDN and W3 Total Cache on WordPress very handy.
Making your website fast not only helps your site’s ranking on Google but also improves the user experience of your visitors, increases your page views, and increases your conversions. Make your website fast; it’s the first step and a big deal to convert visitors to customers.

2. Create engaging contents

Notice closely the wording I’ve used—create engaging contents—not just creating contents.
Most website owners create contents with a sole purpose to rank and get website traffic from search engines. Although optimizing your contents for search engines is important, you need to remember that search engines aren’t the one who buys products or services from you—the searcher or person does.

Related article: How to Get 1,000 Visitors Per Day To Your Website or Blog

So, you need to determine if your contents are also engaging for “humans” to consume. You can personally read and look at your contents and ask the following:

• Are the content and tone engaging?
• Do you like the content layout and structure?
• Is the content easy to read?
• Is it helpful and informative?
• Did you enjoy reading it?
• Are you going to take action, such as sharing or clicking the call-to-action (CTA) buttons after you read the content? (the most important one)

Present your content with the highest quality as possible. Don’t bore your website visitors and keep them interested. Below are some ideas you can do to make your content engaging.

• Add videos, data, infographics, images, or slide presentations
• Write as if you are talking to a single person
• Encourage comments and respond to them

3. Create marketing offers

Marketing offers are pieces of content that you offer to your prospects, which becomes free in exchange for information about themselves, as defined by Nectafy.
Offers play a vital role not only on converting your visitors into leads but also on nurturing your existing leads. Some examples of offers are e-books, white papers, guides, videos, webinars, industry case studies, templates, free tools, and coupons.
One of my offers is an e-book dedicated to freelancers (yes, you can download it for free). On this e-book, I have summarized 20 of the most common mistakes made by freelancers, and one of them is mismanaging their income.
Now, if you were a freelancer who experiences this problem and looks for a solution, then I’ll present you a solution. The probability for you to purchase my product or service is higher due to your needs.
So, here’s what you need to remember. Whenever you create an offer, make sure that it is related to the solution (your products or services) that you are trying to sell.
Learn More...

Top October CMS development company UK & India

There are so many content management systems to choose in a specific technology. Before a few years, ago and are very common, while others are quickly gaining popularity, thanks to their active developer’s community and the users that are switching from other popular CMS systems.

In CMS systems have a number of advantages and disadvantages, and the last choice often depends on projects understanding and identifying customer’s behavior. IIH Global main goal is to increase each of its customers profits with estimated ROI, We really love to offer the most valuable and advanced technology choices to all of our clients they stay ahead of their competition.







FEATURES OF OCTOBER CMS

• Powerful AJAX framework
• CDN support and image cropping
• Simple modern template engine, TWIG is used
• Components are configurable building blocks that can be attached to any page
• Builder plugin can create a fully functional plugin scaffold in a matter of minutes
• Flat file database is used for front-end structure
• The administrative interface requires minimal PHP coding
• Package manager delivers updates and plugins It is lightweight and robust

There are so many services provided by our IIH, the major services depend on requirements.

• OctoberCMS plugin development
• OctoberCMS filter development
• OctoberCMS builder
• OctoberCMS multi-language feature

At IIH Global Hire Dedicated October CMS developers who are enthusiastic towards their work and can help in business growth of the company.


We consistently deliver the best services to the clients with all the necessary features meeting their requirements, making We are one of the best October CMS development company in UK & India.

Please feel free to send us an email at info@iihglobal.com or get in touch with us, Our business development team will get back to you.

How to Sell Web Design Services

It’s becoming easier to design websites, what with Wix, Squarespace, and even now WordPress providing DIY site builder tools. On the flipside of that, it’s becoming increasingly more difficult to convince even the least technically-savvy business owner that they shouldn’t try to build their own website.

Sadly, the rise of the site builder isn’t the only excuse prospects have for not wanting to work with web designers.
In this post, I’m going to explain the most common reasons why prospects say “no”, or “not now”, or “not you” and what to do about it.

“I don’t have time to talk about this. Can you just send me an email with the information?”

You’re being given a brush off before you’ve ever had a chance to make your pitch. That’s because they view a website as a burden.
When you hear this objection, gently explain that it’s okay, what you have to tell them won’t take too long. This isn’t about stealing their time; this is about giving more of it back to them.
Just make sure you come prepared with a clear explanation of what you’re going to do for them (focus on the benefits, not the features) and be able to explain it quickly.

Learn More..

10 Tips for Web Design That Drives Sales

Every business owner wants a website that encourages visitors to take the next step: buy or contact. This step is called conversion, and it’s the moment your lead converts to become a customer. If your website has a lot of traffic but few conversions, you need to identify why.
It's true that many factors may contribute to the problem. Believe it or not, web design can have a powerful impact on buyers and their choices. Studies show product assessment takes about 90 seconds. Users grant websites Development a fraction of that time: less than eight seconds. Those first impressions are about 94 percent design-related. What's more, about 75 percent of users will judge your brand credibility based on your website design.

Most first-time visitors to your site are not ready to buy. They're investigating options and comparing you to others. Do you know how you stack up to the competition? Take a look at websites for leaders in your market space. Then, turn your critical eye inward.
Here are 10 aspects to consider when evaluating your website design and deciding which changes will yield the greatest results.

1. Color.

Performable changed its call-to-action button (CTA) from green to red, resulting in a 21 percent increase in conversions. Ript Apparel changed its button from green to yellow, increasing conversions by 6.3 percent. It’s also good to know that red and green are the colors those with color blindness or deficiency struggle with the most. Further, you might consider your audience. If you’re targeting women, focus on blue, purple, and green. For men, select blue, green, and black. (Obviously, these are generalized preferences.) The least effective colors? Brown and orange.

2. Video.

Product videos usually increase sales and conversions. The amount varies, but some companies report an increase of as much as 144 percent. Business-to-business (B2B) or service-based companies also can use video to share their stories or talk about their differentiators.
Related: How to Make Room for Video in Your Content Strategy

3. Ease of use.

Put the most important information "above the fold." Don't force people to scroll and hunt for what they want. Create simple navigation so users intuitively can find items that aren’t on the first page.

Learn More...

How Much Does It Cost To Develop An Online Travel Portal?

Tour & travel industry has observed drastic changes in many aspects such as operation methodology, target audiences, marketing strategies etc. Travel portals nowadays are not only the means to find the best places to visit on holidays, but they have also instead expanded the services to flight booking, hotel booking, bus booking, selling off much-needed travel gears, plan leisure activities, etc.

Travel Portal Development

There is no specific price range on building a travel portal as it totally depends on your business as well the company you have hired to built to the application.
We also offer you various different travel portal development plans which you can check from Travel Portal Application Development that tells you all the features as well as the price range of the development. In brief, the plans are divided as:

Learn More...

Top 10 SEO Techniques To Increase Organic Leads

Your website is not just an online brochure! Imagine it as a GPS for consumers searching for your brand or products/services like yours. However, you first need to ensure that your website is easy to find. Then when consumers click on your site, your site should be easy to navigate and help convert those leads into sales. But how do you achieve these goals?

Making your site easy to find through search is an organic way to increase your brand’s online visibility. Other key factors, such as giving your site’s visitors a positive user experience, creating quality content, and optimizing your social media presence, will help generate to more leads.

Learn More....

Top 10 vTiger CRM Development Companies UK & India

Searching for top UK & India based vTiger CRM Development companies? Here is the list of top vTiger developers in UK & India that builds customized CRM solutions. UK and India CRM industry is exploding.

This has made CRM market space highly competitive in UK & India. Since there are large numbers of vTiger CRM Development firms in UK & India, it is highly difficult for entrepreneurs to find top UK & India Vtiger developers. We has listed top custom Vtiger development companies in UK & India after thorough research to help you outsource your software project to the right vTiger development firm in UK & India.

1) IIH Global


We committed to offering optimal Vtiger CRM solutions, in order to enable clients to organize their sales activities and streamline their interactions with the customers. IIH Global, a top leading Vtiger CRM development company in London with a client base in the Singapore, USA, UK and worldwide. Our Vtiger CRM developers have experience in Vtiger CRM platform that let them effective Vtiger CRM services across the various industry as required.

vTiger CRM will be customized according to your specifications. CRM applications are available today, but they provide the best applications that your business needs. Our dedicated team will work with you to discern your exact needs and customize the software to deliver.

We also have professional experience in vTiger CRM Customization module and extension development.

2)  VGS Global

You have already invested time and money in deploying Vtiger CRM in your organization, most of your team is already using it but you know there is something missing. Do you feel that your CRM is missing a feature that could make a significant difference in your team everyday operations? Wouldn’t it be great if all of your processes were handled just by one software? Vtiger CRM is an open source software with great development capabilities, which makes it a great starting point to develop a customized CRM solution for your business.

3)  Redian Software:

We at Redian Software has helped various organizations in the automation of sales funnel and complete sales cycle. Our Vtiger development services offer highly scalable solutions that incredible help our customers to maximize the ROI. We offers Vtiger development services which include Vtiger development, Vtiger customization, custom Vtiger development, Vtiger custom module development.


4)  Riant Soft

As a vTiger Development Company Riantsoft provide flexible extensibility through our vTiger CRM customization services. Our professional vTiger developer team is capable to develop new vTiger module, integrate and customize existing CRM modules as per your business requirement.

Our vTiger CRM development team proceeds superiority in bringing high quality work and our intention is to overdo our client prospects in all we do. When we make an obligation to a client to deliver, we poverty switch to it and keep the assurance always.

5) Master Software Solutions
We have vTiger Customization and Integration development teams to serve modern tech-savvy client by bidding on the challenges on their bespoken requirement.

6) VIBID Soft

vTiger CRM is one of the branches of customer relationship management open source platform. As it name vTiger CRM, stand for delivering emerging functionalities for customer support system that make it easier for execution and use. To have successful online business strong customer support system vital and it is serenely available with leading name of the industry called VibidSoft.


7) KTree


KTree has good expertise in developing custom modules according to your needs that should be deployed in your CRM Application and customizations can be made to existing modules if any data interaction is needed.

8) Adone Group


vTiger is an ideal CRM platform for start-ups and SMEs who are seeking scalable CRM solutions for their business. Adone Group offers the complete vTiger CRM consultancy service to client along with installation, setup, data management and training. Further, we also offer migration and maintenance as standalone service.

9) Daksha Design


We offer a wide range of vtiger Services including vtiger customization, development, integration, migration.


10) Rave Digital

Backed by the expert team of vtiger CRM developers, we deliver innovative solutions for organizing and managing different business processes like sales, support and marketing.

How to Set Up Your Brand for a Winning Holiday Shopping Season

With consumers revelling in summers delight, the winter holidays have yet to register on their radar. For merchants, this is an amazing time to begin preparations for the busiest shopping season of the year. According to Adobe Analytics, the 2017 holiday season set a high-water mark: “Online shopping sales hit a record $108.2 billion this holiday season, a 14.7% increase from last year.” – This is the fact so we can say it explores day by day.

It’s also no secret mobile devices are playing a significant role in driving these record-breaking numbers. Adobe reports that in 2017, “Mobile shopping totalled $35.9 billion, 33.1% of the total $108.2 billion generated.”

THE HOLIDAY SEASON GROWS BUSINESSES & PREPARE YOUR BRAND TO REAP THE BENEFITS.

According to U.S. Census Bureau “Sales dropped off 19.9% in Q1 2018 from Q4 2017”, making your pre-holiday infrastructure investment even more of a worthwhile investment. Meeting and exceeding customer expectations on a digital level has become a major element of driving revenue, winning customer loyalty, and expanding competitive space during the holidays. Are you equipped to deliver on the promise of omnichannel experience?

From fine-tuning website functionality to streamlining the fulfilment process, there is a lot of ground to cover as you prepare your commerce business for the holiday shopping rush.

We’ve focused on the ‘3 Keys to Sustained Commerce Success’ which prioritize the customers brand experience, optimize the buyer’s journey, and provide tools for operational enhancements.

• Create a Superior Shopping Experience
• Fulfil the Shopper Journey
• Leverage Shopper Data and Business Insights

Listed for quick reference and scanning, this comprehensive eBook outlines essential insights and strategies drawn from fifteen of our most experienced commerce partners:

Learn More...