You’ve managed to
promote and increase the traffic of your website, but you don’t know how
to convert your website visitors into customers. I truly understand
your current stage.
In fact, one of the most common problems that online business owners, sales team, and marketers have is turning their website visitors to customers.
Four years ago, back when I started my online marketing career, I never had any case study, portfolio, and testimonials to help my services sell. So, what I did is learn more about consumer behavior and put inbound marketing methodology in place for my own business.
The strategies alone helped me to work with the most amazing start-ups and businesses in the world. This also led me to earn five-figure income during my first year.
On this article, I will tell you the modern steps that you can do to help you get more leads and customers for your own business or clients. Below are ten steps on how you can convert website visitors into customers.
Why? Because it’s very important, and I bet you have left tons of website Development before because they took forever to load.
According to a case study from Radware, 51% of online shoppers in the U.S. claimed that they do not complete a purchase if a website is too slow. Whereas, Strange Loop has stated that “a one-second delay can cost you 7 percent of sales.”
One of the easiest ways to increase your website performance is by installing a content delivery network (CDN). I always prefer MaxCDN, which is super inexpensive and offers a free trial.
If your website is created through WordPress, you may find my previous post on How to Setup MaxCDN and W3 Total Cache on WordPress very handy.
Making your website fast not only helps your site’s ranking on Google but also improves the user experience of your visitors, increases your page views, and increases your conversions. Make your website fast; it’s the first step and a big deal to convert visitors to customers.
Most website owners create contents with a sole purpose to rank and get website traffic from search engines. Although optimizing your contents for search engines is important, you need to remember that search engines aren’t the one who buys products or services from you—the searcher or person does.
Offers play a vital role not only on converting your visitors into leads but also on nurturing your existing leads. Some examples of offers are e-books, white papers, guides, videos, webinars, industry case studies, templates, free tools, and coupons.
One of my offers is an e-book dedicated to freelancers (yes, you can download it for free). On this e-book, I have summarized 20 of the most common mistakes made by freelancers, and one of them is mismanaging their income.
Now, if you were a freelancer who experiences this problem and looks for a solution, then I’ll present you a solution. The probability for you to purchase my product or service is higher due to your needs.
So, here’s what you need to remember. Whenever you create an offer, make sure that it is related to the solution (your products or services) that you are trying to sell.
Learn More...
In fact, one of the most common problems that online business owners, sales team, and marketers have is turning their website visitors to customers.
Four years ago, back when I started my online marketing career, I never had any case study, portfolio, and testimonials to help my services sell. So, what I did is learn more about consumer behavior and put inbound marketing methodology in place for my own business.
The strategies alone helped me to work with the most amazing start-ups and businesses in the world. This also led me to earn five-figure income during my first year.
On this article, I will tell you the modern steps that you can do to help you get more leads and customers for your own business or clients. Below are ten steps on how you can convert website visitors into customers.
How to Convert Website Visitors into Customers
1. Make your website fast
If you’ve been on my blog and following me on social media for quite some time, you’ll determine that I heavily encourage you to increase your website performance.Why? Because it’s very important, and I bet you have left tons of website Development before because they took forever to load.
According to a case study from Radware, 51% of online shoppers in the U.S. claimed that they do not complete a purchase if a website is too slow. Whereas, Strange Loop has stated that “a one-second delay can cost you 7 percent of sales.”
One of the easiest ways to increase your website performance is by installing a content delivery network (CDN). I always prefer MaxCDN, which is super inexpensive and offers a free trial.
If your website is created through WordPress, you may find my previous post on How to Setup MaxCDN and W3 Total Cache on WordPress very handy.
Making your website fast not only helps your site’s ranking on Google but also improves the user experience of your visitors, increases your page views, and increases your conversions. Make your website fast; it’s the first step and a big deal to convert visitors to customers.
2. Create engaging contents
Notice closely the wording I’ve used—create engaging contents—not just creating contents.Most website owners create contents with a sole purpose to rank and get website traffic from search engines. Although optimizing your contents for search engines is important, you need to remember that search engines aren’t the one who buys products or services from you—the searcher or person does.
Related article: How to Get 1,000 Visitors Per Day To Your Website or Blog
So, you need to determine if your contents are also engaging for “humans” to consume. You can personally read and look at your contents and ask the following:- Are the content and tone engaging?
- Do you like the content layout and structure?
- Is the content easy to read?
- Is it helpful and informative?
- Did you enjoy reading it?
- Are you going to take action, such as sharing or clicking the call-to-action (CTA) buttons after you read the content? (the most important one)
- Add videos, data, infographics, images, or slide presentations
- Write as if you are talking to a single person
- Encourage comments and respond to them
3. Create marketing offers
Marketing offers are pieces of content that you offer to your prospects, which becomes free in exchange for information about themselves, as defined by Nectafy.Offers play a vital role not only on converting your visitors into leads but also on nurturing your existing leads. Some examples of offers are e-books, white papers, guides, videos, webinars, industry case studies, templates, free tools, and coupons.
One of my offers is an e-book dedicated to freelancers (yes, you can download it for free). On this e-book, I have summarized 20 of the most common mistakes made by freelancers, and one of them is mismanaging their income.
Now, if you were a freelancer who experiences this problem and looks for a solution, then I’ll present you a solution. The probability for you to purchase my product or service is higher due to your needs.
So, here’s what you need to remember. Whenever you create an offer, make sure that it is related to the solution (your products or services) that you are trying to sell.
Learn More...
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