Long-form WordPress
articles are a great way to provide your readers with in-depth
information into a given topic. Generally, you only have a second to
capture the attention of your reader. Otherwise they’ll move on to
someone who can give them what they want. If they’re interested in a
certain topic, what they want is valuable, understandable and easy to
navigate information.
First off, it increases time on site. The longer the copy, the longer a user will spend actively reading a page (or multiple pages) on your site.
Search engines also tend to favor long-form content. According to Backlinko, posts that rank on the first page of Google search results have a whopping 1,890 words. So if you want to rank higher focusing on longer content is a solid strategy.
Plus long-form content is more shareable. By improving the length of your articles you can also give your social media accounts (and traffic) a boost.
While the first reasons are more SEO based, there are also reasons to create longer content for your audience. For example, the overall user experience on your site. Easy to navigate long-form content makes it simple for users to locate the information they’re looking for. This creates a positive experience, often triggering them to come directly back to your site the next time they’re in search of an answer.
So how do you go about creating long-form content with WordPress? Below we offer 8 tips you can use to take advantage and create the most impact for your WordPress site with longer articles.
One way to do this is to go to Quora and see which questions are being asked in your niche. This can tell you what your audience is interested in. Then, you can use your social media analytics to do the same and check which topics are trending. Forums and similar online spaces often do the trick if your budget for research is low.
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The Importance of Long-Form Content Explained
With regards to WordPress Development, long-form articles typically refer to those over 1000 words in length. Why should you take the time to create content this long? Well, there are a few reasons.First off, it increases time on site. The longer the copy, the longer a user will spend actively reading a page (or multiple pages) on your site.
Search engines also tend to favor long-form content. According to Backlinko, posts that rank on the first page of Google search results have a whopping 1,890 words. So if you want to rank higher focusing on longer content is a solid strategy.
Plus long-form content is more shareable. By improving the length of your articles you can also give your social media accounts (and traffic) a boost.
While the first reasons are more SEO based, there are also reasons to create longer content for your audience. For example, the overall user experience on your site. Easy to navigate long-form content makes it simple for users to locate the information they’re looking for. This creates a positive experience, often triggering them to come directly back to your site the next time they’re in search of an answer.
So how do you go about creating long-form content with WordPress? Below we offer 8 tips you can use to take advantage and create the most impact for your WordPress site with longer articles.
1. Select the Right Topic
You’re writing for your readers, so make sure you’re giving them topics they’re actually interested in. See what types of things they’re searching for, or take a look at the most common questions you’re being asked. Providing this information of value gives readers a reason to put their trust in you and see you as an authority on the topic.One way to do this is to go to Quora and see which questions are being asked in your niche. This can tell you what your audience is interested in. Then, you can use your social media analytics to do the same and check which topics are trending. Forums and similar online spaces often do the trick if your budget for research is low.
Learn More..
Nice Article
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