With
consumers revelling in summers delight, the winter holidays have yet to
register on their radar. For merchants, this is an amazing time to
begin preparations for the busiest shopping season of the year.
According to Adobe Analytics, the 2017 holiday season set a high-water
mark: “Online shopping sales hit a record $108.2 billion this holiday
season, a 14.7% increase from last year.” – This is the fact so we can say it explores day by day.
It’s
also no secret mobile devices are playing a significant role in driving
these record-breaking numbers. Adobe reports that in 2017, “Mobile
shopping totalled $35.9 billion, 33.1% of the total $108.2 billion generated.”
THE HOLIDAY SEASON GROWS BUSINESSES & PREPARE YOUR BRAND TO REAP THE BENEFITS.
According to U.S. Census Bureau “Sales dropped off 19.9% in
Q1 2018 from Q4 2017”, making your pre-holiday infrastructure
investment even more of a worthwhile investment. Meeting and exceeding
customer expectations on a digital level has become a major element of
driving revenue, winning customer loyalty, and expanding competitive
space during the holidays. Are you equipped to deliver on the promise of
omnichannel experience?
From fine-tuning website functionality to streamlining the fulfilment process, there is a lot of ground to cover as you prepare your commerce business for the holiday shopping rush.
We’ve
focused on the ‘3 Keys to Sustained Commerce Success’ which prioritize
the customers brand experience, optimize the buyer’s journey, and
provide tools for operational enhancements.
- Create a Superior Shopping Experience
- Fulfil the Shopper Journey
- Leverage Shopper Data and Business Insights
Listed
for quick reference and scanning, this comprehensive eBook outlines
essential insights and strategies drawn from fifteen of our most
experienced commerce partners:
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