11 Things You Should Know About Magento E-Commerce Platform

E-commerce firms are increasing day by day. To strive ahead of the competition, they need the best e-commerce platform. The advantage is that the number of software that you can use or access to support your website is endless. But in today’s modern era, the Magento e-commerce platform is leading the IT industry.

Magento platform has become immensely popular due to its powerful and rich features. Magento platform is open-source, customizable and scalable. These factors are the reason behind all e-commerce companies using it for their website development.

Now, with the release of Magento 2 just around the corner, brushing up on some of its unknown features might be a great idea.

No one can deny that underneath all these features, there are still some things that many Magento developers are unaware of. One of those is how to start using this platform.

Thus, in this blog, we will explore 10 things that you didn’t know about the Magento platform. Also, knowing these will help you to get a head-start on your web development process.

This list will just scratch the capabilities this platform has, but they are efficient. So, it doesn’t matter whether you are using it for the first time or a pro. This blog will definitely help your e-commerce website to develop rapidly and with ease.

Here are 11 things you should definitely know about the Magento e-commerce platform:

I am a little excited, aren’t you?? Let’s begin with the number of retailers who are using Magento are higher in comparison to any other platform.

A recent survey shows that over 350,000 retailers are using the Magento platform in comparison to others,  for developing their e-commerce website. It is preferred by everyone and has been the leader in the industry for many years. All the firms using this platform have a combined net worth of $25.

1) It keeps the consumer updated about new features

Magento has a special feature which is Product Alert Notification which helps it to maintain communication with the clients. This feature alerts the client about the latest available feature as soon as it comes out. These alerts help a consumer:

• Know about the latest products that are of interest to them

• This also helps consumers to find the things they are looking for on the Magento’s website.

2) It lets you develop a mobile-friendly site

Google has announced that a site’s responsiveness to mobile will also influence its ranking. Thus, it is imperative that your e-commerce website loads easily and quickly on smartphones. Magento frameworks can be used to make customized designs. This will definitely help you to make a mobile-friendly site.

3) Magento e-commerce platform is great for improving SEO

This platform has its own modules and extensions which makes a website rank higher in Google. Its SEO friendly nuggets, and the fact that Google recognizes it as a trusted platform gives it immense credibility.

4) Complying to PCI is easy

Every retailer has to abide by the guidelines of PCI (Payment Card Industry Data Security Standard). PCI helps protect the personal data and payment information of the consumer. But many e-commerce development platforms make this process tedious and hard.

This is not the case with Magento. It has built-in features that aid the owners in complying with the PCI. It includes Magento Secure Payment Bridge, a PA-DSS certified feature.

The Magento development company has kept the payment bridge separated from its e-commerce platform. This makes it easy to update the platform without worrying about disturbing the payment options.

5) It lets you make customize the security

The Magento e-commerce platform is open-sourced and flexible. This makes it amazing, but also prone to hacking. Hence, this software allows its users to make it more secure through customization. It allows you to create a custom admin path and restrict access to a few IP addresses.

6) You can choose a custom theme for your own brand by using Magento

Since a lot of retailers use Magento for developing their online site, you need to make sure yours doesn’t look familiar to the existing sites. For this, Magento not only allows the developer to customize his own theme but gives its user the creative freedom to do an extraordinary thing they want for their site.

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7 Things You Need to Know About PPC Marketing

A common misconception about Pay Per Click or PPC marketing is you have to spend a lot of money so you can generate leads faster. It’s especially disheartening for small business owners who want to try PPC, as well as other forms of digital marketing because they feel they might go broke in the process.

If you can relate to this, don’t worry. As we’ve said, it’s a misconception.

There are ways to do PPC marketing even if you don’t have a big budget. To do that though, you need a thorough understanding of what PPC is all about, as well as the strategies you can implement to ensure your campaigns will be a success.

1) PPC Marketing Gives Immediate Results

Another marketing strategy you may have encountered is content marketing. Concisely, it means offering valuable content to attract visitors to your site.

It’s a solid strategy like SEO. And like SEO, it also takes time before you can enjoy the results.

The beauty of PPC is that you don’t have to wait for long. Run a campaign right and you’ll see an increase in leads and traffic almost right away.

And there are no assumptions too about the results or how much you’re spending. You’ll know exactly how many leads you got, how much every click is worth, and what your ROI is.

2) Don’t Confuse SEO with PPC

SEO or search engine optimization has to do with getting your website to rank high in Google, Bing, and other search engine results. It’s a strategy that has to be done organically. You can’t just pay Google, for example, to keep your website on the first page every time someone searches for keywords related to your business.

When done right, however, SEO can generate a good ROI. Just don’t expect immediate results. SEO is a long-term strategy that could take months or even years especially if your business is in a competitive market.

PPC, on the other hand, is paid to advertise. You launch a campaign and your ads will appear on search engines. For fast, reliable, and measurable results, definitely, consider running PPC ads.

3) It’s as Flexible as You Want It

When it comes to targeting audiences, PPC platforms allow you to go as broad or as granular as you want. If you don’t have a clear picture yet of your ideal customer, setting your ads to reach a wide range of audiences can help.

If you have a niche product and you already know your target customers, you can customize your ads so that they only show to the right people. You can even have your ads show at specific times in a day. Your ads can also be location-based, showing only when people are within a particular mile radius limit.

4) You Have Control over Your Budget

With PPC marketing, you don’t pay for impressions. You pay when those impressions convert (i.e. when someone clicks on your link/s).

You also have the option to pause your campaign or tweak your budget or keyword targeting if your ads are not converting. The better your targeting, the less money you’ll spend on people who aren’t interested in what products you have to sell or services you have to offer.

5) Conversion Is More Important Than CTR

If a lot of people are clicking or visiting on your ads on your website, that means your campaign is a success, what do you think?

Well, not exactly. Though a high CTR or click-through rate is good, you want to aim for high conversion. That means people aren’t just clicking or visiting on your links but also using your services or buying your products.

Remember, even if your CTR (click-through rate) is almost diminished than what you were hoping for, if your conversion is superior, then you’ll still come out as a winner.

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Top benefits of hiring e-Commerce web development company from India

In this undeniably flitting universe of our own, there is nothing more conversant than making exchanges on the web. In-partnering with the best e-Commerce development company will only give a conspicuous advantage in targeting the worldwide market via the web. A web-based business site won’t be quite the same as the nearby store you visit because of its geological accessibility and boundless time. With an online store, there is no need for business organizations to have a physical store at every place.

E-Commerce platform gives the opportunity to the business organization to reach out to those people who are not able to visit the physical store. This gives the opportunity to the customers to buy their favorite product with just a few clicks in their own comfort zone. An e-Commerce platform offers the opportunity to the business owners to know the interest of their clients. By using this information, it becomes easy for the business owners to convince the buyers by providing them with the offers in the interested items. Hence, marketing will become easier for the organization to get more and repeated customers.

It is adept to search for web-based business organizations that would have the capacity to make an aggressive online store that is intuitive, versatile and inescapable business prerequisites. This would be only be accomplished when you hire talented and experienced e-Commerce web development company, who have an intensive learning and working experience of web-based business. 

Some of the advantages of hiring the Best E-Commerce web development company are listed below:-

Expertise in domain
Usually, there is a lot of trouble for private companies to integrate the best e-Commerce specialist who has got the right skills to construct an expert site. These gifted experts (E-Commerce web development company), keep themselves updated with the new innovation in advance in the business. Hence, with these contracting developers, you have the best online business advancement without a lot of depleting in your pocket.

Delivers or conveys the project on-time
A well-established e-Commerce web development company will employ those experts who are dedicated in delivering the task/project on-time. They work on every project with endurance and compatibility. They believe in building enduring relations with the customers by delivering the project on-time as insured. This will endure you with an adaptable time allowing you to focus on other marketing game-plan for your business.

Delivers magnificent results
Once you hire the best e-Commerce web development company for developing your site you can be ensured that they will deliver the best results. Since these developers are used to work in an aggressive and driven market, they make sure that they convey with the incredible results as far as your e-Commerce store development is concerned. You can be assured that the final product would be user-friendly and magnificent. The best e-Commerce web development company creates business-driven sites that are certain to direct people to your website.

Saves money and time
If you outsource the e-Commerce web development company, there is no doubt that it will benefit you exceptionally in the long run. It will enable you to save time and money that goes into the hiring process and managing a team of developers to develop the site. 

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7 Things you should know about React Native

The popularity of React Native has skyrocketed for the past 2 years. Meet the framework developed by Facebook Team that stands behind Facebook, Instagram, and Skype mobile apps.

What is React Native?

React Native is a JavaScript framework for writing real, natively rendering mobile applications for Android, iOS, and Universal Windows Platform. As its name suggests, it is based on React (Facebook’s and Instagram’s JavaScript library for building user interfaces), but it doesn’t target the browser. Instead, Mobile platforms are the main targets of React Native.

React Native applications are written using JavaScript and JSX (HTML/XML-like structures), but then it invokes the native rendering APIs in Objective-C or Java depending on the platform, meaning that your app will consist of real mobile UI components, not review. Your app will feel and look like any other native mobile application.

React Native can access platform features like a phone camera, user’s location due to the exposed JavaScript interfaces for platform APIs. According to John A. Calderaio from Medium.com, React Native manages GPU and Memory more efficiently than Swift. After a series of benchmarks and tests, he states that “I am now more convinced than ever that React-Native is the framework of the future.”

Upwork.com, as we know, has described React Native as the future of hybrid app development, and since React Native launched in 2015 the interest in this framework keeps constantly growing. React Native was used to developing apps like Facebook, Instagram, Skype, Airbnb, Walmart, Tesla, etc. But why?

    

What are the advantages of React Native? 

JavaScript – React Native uses mainly the JavaScript, one of the fastest and widely-used programming languages out there meaning that typically you can find React Native developer relatively quickly.

Updates – It is possible for developers to push updates directly to the users so that users don’t have to worry about downloading updates from for example Google Play. Unfortunately, Apple’s new guidelines ban any form of Code Push in AppStore apps.

UI and Performance Currently used methods of writing mobile applications are combinations of JavaScript, HTML, and CSS typically rendered using webviews. This approach works, but it comes with drawbacks around performance.

Some frameworks also try to mimic or copy the native UI elements, but the result feels a little bit off. Creating details like animations may take a lot of time, effort and will probably become out of date really quickly.

React Native has got you covered! It translates your markup to real, native UI elements, leveraging existing means of rendering on whatever platform you are working with.

On top of that, React works different from the UI meaning that your applications still maintain high performance without compromising capability. This means that developers coming from the Web with React can write mobile apps with the performance, look and feel of a native application, while using familiar tools.

Code Sharing and Cross-Platform Working with React Native can shrink the resources needed to build mobile applications. Any developer familiar with React can easily pick up React Native and now target both Web and mobile platforms with the same skillset.

Much of your code can be shared across other supported platforms. Keep in mind that depending on the functionality of your app, not all the code you write will be cross-platform. However, if you want to build an app for both iOS and Android choosing React Native will definitely save you a lot of time, money and lines of code.

What are the disadvantages of React Native?

Maturity – React Native is very young, it launched in March of 2015 for iOS and 5 months later it was released for Android. Because of that the documentation definitely has room for improvement, but with Facebook on its side, it continues to evolve.

Debugging – React Native introduces another layer to your application, making debugging more difficult, especially at the intersection of React and the host platform.

React Native is awesome! However, you can waste some time in the most unpredictable places. Let us see some important and relevant things about React Native:-

• Navigation

There are too many implementations of navigation to React Native, we can divide them into three categories:

1. React Native default implementations (NavigatorIOS, React Navigation)

2. JS implementations of navigation (React Navigation, react-native-router-flux)

3. Native implementations (wix/react-native-navigation, Airbnb/native-navigation)

Native implementation is a fully featured navigation, which includes all critical components like nav bars, tab bars, and side menu drawers. It provides huge user experience for Android and iOS platforms, including native animations, etc.

However, there are a few things you should know before starting to use it.

Drawer customization

You can set a custom width for the drawer, but you should know there are some differences for platforms. In iOS in percents from the full-screen width and in Android, you can set the width in React Native pts. Note it down, if you should have custom fixed drawer width by the design. One can use React Native Drawer to handle these cases.

Tab bar customization

In case you need to set custom height for the TabBar, bear in mind — there is no way to do it easily. Want to redefine click on the tab? Not so easy! Sure, you can do it, but be ready to go deep into the native code!

Documentation

Not all features of the navigator are documented, so do not be afraid to open source code of react-native-navigation and check it on your own.

1) Image scaling

In React Native, creating combined images is quite a challenging process. If you have 2 images and want to combine them, then obviously you will scale or resize them. As per the documentation about React Native Images, you have to use resize Mode props (‘cover’, ‘contain’, ‘repeat’, ‘stretch’, ‘center’). There you can find everything for scaling, but if you want the image to inherit parents size, there is no such solution.

In order to make it, you should use `width: null` as the style of your image. Weird? Yes, but this thing works :), and I have tried even.

2) Animated lists

A lot of applications use some kinds of lists. To create a list in React Native you can use SectionList or FlatList. If you are working with lists and want to add some animations, for example, scrolling to element when the list is loaded, just take a look at this line in the documentation:

In order to constrain memory and enable smooth scrolling, content is rendered asynchronously offscreen. This means it’s possible to scroll faster than the fill rate and momentarily see blank content. This is a tradeoff that can be adjusted to suit the needs of each application, and we are working on improving it behind the scenes.

It means that rendering list action will be at the end of the asynchronous actions queue after mounting the component. So the workaround for this is to push function that performs animation to the end of the queue. It can be performed by using:

setTimeout(()=> this.animationFunction())

In this case, the animation function runs only after the list is fully loaded.

3) Redux-persist — Offline first app

One of the main purposes of our app was to create a product by using which user won’t feel if he has an internet connection or not. Hence, if there is no Internet or the connection is lost, a person will continue using the app as earlier. The thing that helped us is redux-persist. It can be constructed to automatically endures Redux state updates to disk using React Native’s `AsyncStore`. It’s quite straightforward and the GitHub readme file will help to add it successfully.

4) View rounding

One of the confusing issues is border-radius. Usually, borderRadius is applied to get rounded corners for a View. There are many views with rounded corners like buttons, speech bubbles, and card containers, etc.

All these views with rounded corners behave differently on the very two known platforms iOS and Android. Few elements do not have top corners, few don’t have bottom corners, or we have found that some view is rounded in Android and not rounded in IOS. Hence, we can say that there is no consistency.

The solution for this argument is just to apply overflow: ‘hidden’. Quite a simple solution but it takes time to figure it out due to its inconsistency.

5) Handling application orientation

Handling orientation is one of the common tasks in mobile development. Sometimes, we must have to disable landscape orientation in the app. Which can only be done without any specific features of  React Native.

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10 Things You Must Know about the Laravel Framework

Laravel is the best PHP framework of today, If you are not much familiar with the word ‘Framework,’ I would like to mention that in the software development industry, a software framework is providing generic functionality that users can change by additional code.

Thus, the framework allows developers to connect to various APIs and lets them determine the structure of the application in question. The ultimate benefits of software framework are many including:

• It eases work on the complex application
• It allows reusing code for fast, smooth, and clean development
• It promotes consistency in code, cut bug incidents, and bring flexibility in the complicated application development process
• It eases testing, debugging, and quality assurance jobs

Laravel PHP Web Framework

 

Let’s have a brief introduction to Laravel at first glance.

• Laravel is a web framework or web application framework specifically designed to support web development using web services, web resources, and web APIs for various purposes
• Laravel project is an accumulation of PHP classes that can alleviate the overhead related to common web development activities by helping web developers in various ways. Thus, it makes customization of an application easy
• Laravel has a big growing  community, being an open source PHP framework,
• It is based on the MVC paradigm and capable of delivering results quickly and accurately
• It focuses on performance, features, and scalability, so modern web developers love it

However, these are common features that you can meet with other leading PHP frameworks too. Now, the question arises is that what are the different characteristics of the Laravel project framework which can lead it to the best PHP framework?

Let’s see roughly ten things, which can establish as one of the top PHP frameworks:

1) Object-Oriented Programming Libraries

Laravel is enjoying a unique and different position in the world of the framework just by offering a variety of pre-installed libraries. The highly useful library among all other libraries of Laravel is the Authentication library which provides advanced login and database security solutions.

Other advanced OOP features are checking active users, password reset, Bcrypt hashing, CSRF protection, and encryption.

2) Database Migration

During development phases, developers are making frequent and tons of changes in databases of the application through different development interfaces and development machines. Therefore, updating the database needs secure and faultless data migration or synchronization at the end of work or the day.

For easy migration of databases, developers have to keep database work in migrations and seeds, which may make migration easy so the life of developers!

3) Artisan Included

An artisan is a great tool specially developed for Laravel to use the Command Line Interface. It has a big list of commands built-in, and you can see it by issuing the ‘PHP artisan list’ command to it. Moreover, it offers building custom commands tool to modify according to your needs and preferences.

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Make School Bus Ride Safer for Students with GPS Tracking Device

Ferrying the children safely back and forth to school is the biggest onus for school management. In fact, parents too ponder the transportation facility as one of the criteria’s before selecting a school for their children.  So, the school administration has to take accountability to keep the parents updated about any possible delays or breakdown, averting the children to return home on time. For this, schools need a concrete security provision to manage the bus operations.  

A GPS tracking device can bring assistance to the schools and can help in the smooth running of transport operations. The GPS device can help in tracking the route taken by the bus, and to check the driving behavior. Overall, the school administration can take a sigh of relief by installing GPS tracking devices in the school buses, and KENT CamEye would be the best choice for this. 

KENT CamEye is a next-gen GPS tracking cum dash cam device that not only helps in monitoring the buses but ensures the safety of students as well. It’s a non-OBD, plug & play device that can keep a check on the issues related to the school transportation system. Since it’s a mobile app based device, so the administration can keep a close look on the buses and vans ferrying students, on a smartphone. The best part is that up to 10 KENT CamEye devices can be added into its single app installed in a smartphone. 

Let’s see how KENT CamEye can help school administrations to address the issue of transportation.  

Improved Safety for Students:
Most of the time, school bus or van drivers have been seen driving at a speed over the desired limit. The rash driving is something that is not at all acceptable keeping in view the safety of kids. However, with KENT CamEye, it would be possible to keep an eye on the driving behavior of the bus or van drivers.  
The school administrators can set the required speed limit through KENT CamEye app on the smartphone. The moment the driver increases the speed of the bus or van, KENT CamEye installed in the vehicle would sense the violation and, it will quickly send an alert on the phone for over speeding.  

On receiving the alert, administrators can immediately ask the driver to drive safely that too through this app and device only. There’s a 2-way calling feature in the KENT CamEye app that can connect the school administrators to the driver via a voice call. It has a built-in microphone and speaker, allowing the vehicle owner to connect with its occupants via the app.  Hence, for school buses also, administrators can call the driver through KENT CamEye and can coach him to drive sensibly. 

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How Microsoft Dynamics GP is the best key for the business use

Controlling the whole system of the business is very much effective and compulsory. There are a lot more things we have to look after which will actually change the whole scenario of the business in a better way. There should be some intelligent sources from which we can get the real benefits of having them in the business by all means. We better know every business has its own described strategies in which it will get deal in the market respectively. Furthermore, it is also very much important and necessary to have the best and secure platform which could save the business from any type of serious issues by all means. There should be a requirement of having the best and efficient ERP solution which could easily control the whole things in a better way. Furthermore, it will also raise the efficiency of work for the business respectively. There are different types of solutions we can apply for the improvement of the business. The best and accurate solution would be the utilization of Microsoft Dynamics GP which is the real need of every type and size of business across the world. Before getting discuss Dynamics GP in detail, it is actually very much important to discuss briefly an ERP solution by all means. 

Important features of the ERP solution:
It is actually the real need of every business to have some sort of strong and efficient solution which can easily get control of different sections of the business through a single platform respectively. Without an ERP solution, it is really very difficult to rely on a manual working system which will take much time to get completed and there are many chances of miscalculation of data. While utilizing the ERP solution will never make you feel disappointed by any chance and it will definitely promote your business up high in the sky. An efficient ERP solution will also provide you the whole business reports and data on the CRM Development screen which will be based on authentic results and data formation by all means. It is the most efficient source which will make every section of the business responsible and it will improve its functionality by all means. 

Here we will let you know something unique but different about Microsoft Dynamics GP Partners which will provide you complete assistance to utilize this efficient ERP solution for the business by all means. 

Microsoft Dynamics GP
We are living in an era where we have a lot more systematic solutions to apply to make business efficient by all means. It is actually the best thing we have today to utilize Microsoft introduced ERP solution which will not only make the business efficient by all means but also make the business to get know accurate expenses of the business. It is really very important to reduce the expenses of the business to make a huge profit by all means. Furthermore, you will also get the best tips which will provide you the comprehensive knowledge which you actually need to have in the business by all means. Locating the expenses of the business is very much important and compulsory which will guide you future perspectives regarding the business handling techniques respectively. It is actually the real need of the time to have secure but intelligent sources which can guide the business according to the proper channel by all means. Here we will let you know about the important features of Microsoft Dynamics GP Partners and its important functions which will surely help you out to locate the best solution for your business by all means.

• Best control of financial management

Controlling the financial issues of a company is very much important and necessary in which a business can easily get stable by all means. No doubt, in this era there are fewer sources we have to utilize for the business progress. If you really want to boost your business strategies up high in the sky, then you have to utilize the Dynamics GP ERP solution which will efficiently control over those issues which may bring hurdles in the way of success. It will report you about all those expenses which were unable to locate in the past days. Furthermore, it will also describe you those issues which are completely out of your sight respectively.

• Improvement in the HR department

In every organization, you will see the main role of the HR department which is liable to control over all those issues which any other department cannot control efficiently. Through this department, a business can easily get to know about the complete data and payroll system of each employee of the company. Through this connection, it can easily get locate that how much salary and expenses a company is bearing for an individual employee respectively. 

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Mobile Marketing – A Boon For SMEs

Enterprises and companies who are using mobile marketing are gaining more sales than their competitors.  There are many advantages of applying mobile marketing techniques to the network. Previously, everyone had to print huge pamphlets and postcards to make aware of the people about the product and attract the customers. Users were also fed up by repeated emails sent by the companies. 

But as of now, the marketing industry has changed and whether you are a small business or a medium enterprise business, the internet has all the solutions to it. Now the companies can reach to their customers directly. This approach has led to reducing the marketing costs and hence reduction in the price of the product. With the advent of technology like Artificial Intelligence for Digital Marketing and IoT, it has become easier to reach customers and influence them.

Now the particular set of the audience can be targeted based on their interests which helps in reducing work and extra costs are also cut down. This all advantage and credit go to the rise of mobile phones in the world. You can see everyone holding a smartphone in their hands everywhere you go. With the few tips and tricks, the problem of the lowering of sales can be cured and the business can be started without any problem.

Most of the people spend 7-8 hours on their phones and this time is more than enough to show them the advertisement that they are interested in. But according to the latest studies conducted, most of the companies spend their 80% of their advertisement budget in other marketing strategies and only 20% of the expenditure on mobile marketing. This is very bad for companies. Some of the SMEs business include:

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Top 7 SEO Techniques That Will Help You in Social Media Marketing

With billions of people checking their social media platforms daily, it’s no surprise how social media marketing is a thriving form of digital advertising that’s taking the world by storm.

Nonetheless, it’s not always a smooth ride when investing your time, money, and effort in social media marketing. SEO techniques are a crucial part of digital marketing to expand your base, gain more engagement, and increase your bottom line. 

While you optimize your SEO techniques in your website, the same techniques also apply in your social media posts. Google’s algorithms will always have a unified way of scouting the best content whether it’s from an external site or a social media platform. So if you’re beefing up your social media marketing, here are the top seven advanced SEO techniques you should try. 

1) Focus on Frequency or Quality

One SEO trend that ranks blog websites first in search engines is the frequency of posts. Of course, if Google sees your blog as inactive for weeks, it will deem you as an unworthy site. 

Social media SEO works similarly. If you can post frequent content all across your social media platforms, people will have something to look forward to daily. However, it’s always essential to focus on quality as well. 

Jeffree Star is one of the highest-paid YouTubers nowadays with an expansive following of more than 14 million. His first few videos were low quality 10 years ago, but he drastically improved later on. And even though he doesn’t frequently post now, his videos still get around eight million views on average because they’re funny and high-quality. 

In short, post engaging content on social media daily or post high-quality content a couple of times a week to achieve your goals.

2) Be Strategic with Keywords

Keywords are still one of the dominant factors that algorithms assess. Take note that those on-page SEO strategies you do on your blogs or content are still applicable to social media marketing. 

Optimize your h1, h2, and meta tags. If you’re posting blogs, make sure you use the right subheadings and scatter keywords appropriately without stuffing them. More importantly, search engines will not rank you if you’re not using the right keywords. 

First of all, think of your buyer persona and determine the possible keywords they type on search engines. Secondly, visit your competitors’ social media platforms and scout for posts with the highest engagement, try picking useful keywords from those posts. 

Thirdly, try to focus on long-tail keywords. They may have the lowest search volumes, but they are effortless to rank because they’re less competitive.

Last but not least, always utilize keyword research tools so you won’t get sidetracked. You can check for keyword search volumes, how much advertisers pay for specific keywords, keyword competition, similar keywords, and more.

3) Integrate Visually Alluring Images

Social media is a powerful tool. It provokes people’s emotions and piques everyone’s curiosity when presented with high-quality enticing images. When a user scrolls on his feed, he can stop dead on his tracks when he sees an image that captivates his attention. Consider that as your primary goal on your social media posts. 

Always ensure that the images are highly relative to the title as well. Avoid click-bait images or titles because you’ll lose credibility in the long run. On top of that, there are other advanced SEO techniques for images on social media:

•    Resize images to perfect dimensions suitable for every social media channel
•    Use the keywords in the alt text, file name, and title
•    Use a reasonable image size to make it mobile-friendly
•    Incorporate photo sharing on your images and posts

4) Amplify Brand Awareness

Always remember your goals and objectives when posting social media content. Whether you’re looking to increase your following or boost sales, one way to make them relate to your brand is to spread your foundation, history, story, and overall branding. 

People not only shop with their eyes, but they also shop with their emotions. Incorporating a brand story or mission will have a considerable impact on their purchasing decision if you’re selling a product or service. 

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IOT Based Smart Farming Solution For Farmers and Agriculture Industry

In today’s digital world, it is not surprising that agriculturalists turn to IoT, big data, M2M, to maximize yield, maintain a steady flow of food in the supply chain, and optimize efficiency. Also, as the area of arable land keeps declining and populations increase at a steady pace, it is only logical that smart farm systems become an integral part of agriculture policies throughout the globe.

IoT in agriculture: How It Works

It’s not a secret that the Internet of Things (IoT) drastically changes the world. It has already introduced innovation in various industries, which assisted in increasing the effectiveness and cutting the costs of operation and different opportunity. So the area of agriculture fits this trend today. so, it is possible to discuss agriculture IoT as the whole part. We explore our experience on the Internet of Things (IoT) applications in agriculture managed to make a significant impact.

IoT applications for smart farming solutions

The rise of more-efficient industries, connected cars, and smarter cities are all paramount components of the IoT world. So, the application of technologies such as the implementation of IoT in agriculture could have one of the biggest global impacts.
Smart farming based on IoT technologies definitely will help farmers both to decrease waste and enhance productivity.

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Become an Internet Hotshot with These Tips for Improving WordPress

WordPress is easily the best web development platforms around. Apart from being intuitive, WordPress Development is also versatile, affordable, and SEO-friendly. Do not be mistaken, though. Just because you are running a website using WordPress doesn’t mean it’s going to be an instant success. Keep in mind that there are countless websites you are competing with. 

What’s more:

The number continues to grow day-by-day.

Hiring professionals like web designers and SEO specialists can help you get an edge over the competition. Understandably, not everyone has the time and resources for that extra manpower. 

There’s no need to panic, though:

Even if you are taking on this venture alone, there are some things you can do to make the journey a lot easier.

Don’t Be Afraid to Make the Initial Investments

If you are going to be in the business for the long-term, you will need to make the right investments. The first thing you should invest in is a hosting site that’s dedicated to WordPress website. A good example of this is WP Engine. It will provide you will all of the necessary tools to get your website up and running on the internet. 

Next, you will need to strengthen your website’s security. You can use plugins like Better WP Security, but your defenses should start from the ground up. Help out cybersecurity solutions and plugins by being ready for any attack. Ready your backups, strengthen your passwords and update all your software. This way, attackers will have a harder time getting to your assets.

Lastly, try to invest in themes as well. Although there are many amazing looking free themes available, keep in mind that there might be a ton of other websites using them. 

Here’s the thing:

The key is to stand out. Buy amazing premium themes from Elegant Themes, Thesis, and Genesis. This investment will do wonders for your website.

Publish Content Regularly

SEO is the primary reason why websites rank where they do on search engine results pages (SERP). There are, however, several ranking factors that determine how good a website’s SEO is. 

Now:

Content is one of the three ranking factors, along with RankBrain and links. If you have done a little research on running a website, you may have come across the phrase “content is king.”

So, if you want to gain an edge over the competition, you may want to publish content on a regular basis. This doesn’t mean you should add posts every day just for the sake of having something new. Quality will always be important to your viewers, so make sure you revise, edit, and proofread before posting.

Understandably, not everyone can manage to release a new piece of content every day. 

Here’s what you need to do:

If you want to have a constant stream of content while keeping the workload relatively light, you should try to schedule when you’ll publish content instead. You could go on an MWF basis or something similar. This can also help out your website visitors, as they know when to expect something new.

Use Yoast

Yoast is a handy tool for SEO management made by the people behind WordPress coding tips itself. It is a free plugin that you can use immediately, so you can optimize your content for SEO easily. While there are many tools and features readily available on Yoast, what you should be most interested in is its SEO Analysis.

Here’s the deal:

This tool lets you see whether or not your post has good SEO. Beyond that, it provides a list of possible changes you can make to improve its SEO standing. Using this guide, you can constantly publish posts with good SEO.

Get Hands-On With Social Media

Social media presence isn’t currently a factor when it comes to SEO. 

However:

The truth is that the links on your Facebook and Twitter accounts do matter when it comes to getting clicks. You should build your social media presence at the same time as your website, as these two can go hand-in-hand. 

You should post on your social media platforms just as you would on your website. As your follower base grows, it will share more and more links. While you’re at it, connect with your followers via the comments section on Facebook or via retweets on Twitter. Becoming more engaged with them will also help build your reputation online.

Optimize for Speed

Internet users value their time very much. They have no time for websites that take more than a few seconds to load. As the website owner, it is your job to ensure your website performs at its best at all times. 

But there’s good news:

Doing so is fairly easy if you already know which areas you need to improve on.

High-quality images and videos are some of the reasons why websites load slowly. If this is your issue, use the Smush Image Compression and Optimization plugin. This useful tool will optimize all the images on your website by decreasing file size, therefore making your website load faster.

Aside from this, keep in mind that simplicity is key when it comes to web development. Avoid adding way too many complicated and heavy objects on your website. Your visitors will appreciate a better performance over visuals any day.

Manage Yourself Efficiently

Running a website may put a ton of pressure on you. Too much pressure can affect the quality of your work. Worse, it could hamper your website’s growth. Keep in mind that you’re the powerhouse behind your website, so you need to manage yourself more efficiently and not lose track of what you are doing.

The thing is:

You can use an array of tools to manage your time better. Something basic such as a pen and paper can already do wonders for you. You can also use management apps and recording apps so you don’t lose track of your ideas. By keeping yourself organized, you’ll be able to see which areas you need to improve on for your WordPress developer.

5 Extensions That Offer New Ways to Accelerate Your Business

This month we’re highlighting some popular extensions that’ll give you new ways to accelerate your business. How about helping you improve your SEO, allowing repeat customers to store their credit card information securely, connecting to a CRM, adding B2B functionality, or offering a charity donation option to your Magento store? The world of commerce is your oyster.

SEO Suite Ultimate by Mageworks

This extension handles a wide scope of on-page SEO activities. Now you can weed out duplicate content and enhance site indexation to optimize any type of ULRs and huge amounts of metadata.

Authorize.Net CIM Card with Stored Cards by Paradox Labs

Accept payment from your customers by credit card or eCheck, and then allow them to store their credit card information on Authorize.Net’s secure servers. Now when they return, they can use their credit card with a single click.

Zoho CRM by Magenest

This extension connects your Zoho CRM software to your Magento Commerce 2 store so you can manage your business operations and maintain customer relationships more effectively.

Punchout Connect by Punchout Catalogs

With Punchout Connect, suppliers can connect with their buyers in a B2B environment with full integration, using XML and OCI connectivity for a tightly integrated experience.

Empower customers to donate to charities from your Magento store using preset or custom amounts.

Have an awesome idea? We will provide quick analysis and free proposal for it. Send your requirement: info@iihglobal.com or submit our enquiry form.