With
billions of people checking their social media platforms daily, it’s no
surprise how social media marketing is a thriving form of digital
advertising that’s taking the world by storm.
Nonetheless,
it’s not always a smooth ride when investing your time, money, and
effort in social media marketing. SEO techniques are a crucial part of
digital marketing to expand your base, gain more engagement, and
increase your bottom line.
While
you optimize your SEO techniques in your website, the same techniques
also apply in your social media posts. Google’s algorithms will always
have a unified way of scouting the best content whether it’s from an
external site or a social media platform. So if you’re beefing up your social media marketing, here are the top seven advanced SEO techniques you should try.
1) Focus on Frequency or Quality
One
SEO trend that ranks blog websites first in search engines is the
frequency of posts. Of course, if Google sees your blog as inactive for
weeks, it will deem you as an unworthy site.
Social
media SEO works similarly. If you can post frequent content all across
your social media platforms, people will have something to look forward
to daily. However, it’s always essential to focus on quality as well.
Jeffree
Star is one of the highest-paid YouTubers nowadays with an expansive
following of more than 14 million. His first few videos were low quality
10 years ago, but he drastically improved later on. And even though he
doesn’t frequently post now, his videos still get around eight million
views on average because they’re funny and high-quality.
In
short, post engaging content on social media daily or post high-quality
content a couple of times a week to achieve your goals.
2) Be Strategic with Keywords
Keywords
are still one of the dominant factors that algorithms assess. Take note
that those on-page SEO strategies you do on your blogs or content are
still applicable to social media marketing.
Optimize
your h1, h2, and meta tags. If you’re posting blogs, make sure you use
the right subheadings and scatter keywords appropriately without
stuffing them. More importantly, search engines will not rank you if
you’re not using the right keywords.
First
of all, think of your buyer persona and determine the possible keywords
they type on search engines. Secondly, visit your competitors’ social media platforms and scout for posts with the highest engagement, try picking useful keywords from those posts.
Thirdly,
try to focus on long-tail keywords. They may have the lowest search
volumes, but they are effortless to rank because they’re less
competitive.
Last
but not least, always utilize keyword research tools so you won’t get
sidetracked. You can check for keyword search volumes, how much
advertisers pay for specific keywords, keyword competition, similar
keywords, and more.
3) Integrate Visually Alluring Images
Social
media is a powerful tool. It provokes people’s emotions and piques
everyone’s curiosity when presented with high-quality enticing images.
When a user scrolls on his feed, he can stop dead on his tracks when he
sees an image that captivates his attention. Consider that as your
primary goal on your social media posts.
Always
ensure that the images are highly relative to the title as well. Avoid
click-bait images or titles because you’ll lose credibility in the long
run. On top of that, there are other advanced SEO techniques for images
on social media:
- Resize images to perfect dimensions suitable for every social media channel
- Use the keywords in the alt text, file name, and title
- Use a reasonable image size to make it mobile-friendly
- Incorporate photo sharing on your images and posts
4) Amplify Brand Awareness
Always
remember your goals and objectives when posting social media content.
Whether you’re looking to increase your following or boost sales, one
way to make them relate to your brand is to spread your foundation,
history, story, and overall branding.
People
not only shop with their eyes, but they also shop with their emotions.
Incorporating a brand story or mission will have a considerable impact
on their purchasing decision if you’re selling a product or service.
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