According
to Statista, over 2.87 billion people are projected to use a smartphone
by 2020, up from about 1.57 billion in 2014. Since a huge chunk of the
general population already has access to this technology, with the
amount bound to increase as the days go by, it’s fairly important for
companies to take advantage of this by developing applications for
mobile devices whereby their target audience can gain access to their
brand and its offerings from virtually anywhere.
If
you are a business owner who is planning to develop and design a
compelling mobile application for your potential and existing clients to
use, here’s a list of 07 things that should be considered before going
ahead with your plan.
Engrossing qualities
The
tendency of people to get bored easily over one thing gives them the
urge to try out something new from time to time. And with the presence
of millions of mobile applications in app stores, it’s kind of difficult
to be able to offer something new to users that other apps haven’t been
able to serve yet, although it is doable. All you have to do is add
interesting features to your mobile application that will keep the users
engaged every time they use it. Also, rolling out new updates on a
regular basis can keep them coming back for more.
Progressive indicators
One
example of bad user experience is when the user doesn’t have any idea
whether your mobile application is working or malfunctioning while
loading. You may lose them from the very beginning if they are kept in
the dark while waiting. To avoid this, you can add progressive
indicators like loading bars and animations, informing them that the
application is working properly.
Single platform focus
In
the case of smartphone applications, being a master of one trade from
the beginning is better than trying to be a jack of all trades from the
start. If your attention is focused on mastering a single platform
first, then the overall quality of your mobile application will be much
better. You can always proceed to launch on other platforms once you’ve
mastered one platform first, so there’s no need to rush and spread
yourself too thin.
Marketing strategy
What’s the purpose of developing and launching a mobile application
if the users don’t know it exists in the first place? To ensure that
your target audience is aware of your upcoming application, it’s
important to begin app marketing at least 2-3 weeks before the launch.
That way, you can generate that much-needed buzz which will get your
mobile application the overwhelming response necessary for a successful
launch.
Platform
The
goal for your app is to reach as wide a number of users as much as
possible, so choosing the right platform is the key to its success. To
determine which platform to launch your mobile application on, be sure
to consider various aspects such as the target audience, as well as the
country where you are planning to release the final product.
Hybrid or Native
Both
hybrid and native apps have their pros and cons that should be
considered during the development stage. Hybrid apps are web
applications in the native browser that are developed using CSS, HTML,
Javascript, and bundled in a native app, while native apps are
smartphone applications that are developed specifically for Android and
iOS. So far, hybrid apps are trending upwards in terms of popularity
because the pros of their usage vastly outweigh the cons.
UI/UX design
UI/UX
design is one of the most crucial stages in app development because
most of the time the users don’t revisit applications that are not
user-friendly and engaging. If you want your mobile application to
succeed, then do your best to make both the User Interface (UI) and User
Experience (UX) as great as possible. Also, remember that an excellent
UI is nothing if the UX is bad, and vice versa.
If you are looking for a mobile app development company then kindly send us an email at info@iihglobal.com or get in touch with us, Our business development team will get back to you.
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