Mobile Marketing – A Boon For SMEs

Enterprises and companies who are using mobile marketing are gaining more sales than their competitors.  There are many advantages of applying mobile marketing techniques to the network. Previously, everyone had to print huge pamphlets and postcards to make aware of the people about the product and attract the customers. Users were also fed up by repeated emails sent by the companies. 

But as of now, the marketing industry has changed and whether you are a small business or a medium enterprise business, the internet has all the solutions to it. Now the companies can reach to their customers directly. This approach has led to reducing the marketing costs and hence reduction in the price of the product. With the advent of technology like Artificial Intelligence for Digital Marketing and IoT, it has become easier to reach customers and influence them.

Now the particular set of the audience can be targeted based on their interests which helps in reducing work and extra costs are also cut down. This all advantage and credit go to the rise of mobile phones in the world. You can see everyone holding a smartphone in their hands everywhere you go. With the few tips and tricks, the problem of the lowering of sales can be cured and the business can be started without any problem.

Most of the people spend 7-8 hours on their phones and this time is more than enough to show them the advertisement that they are interested in. But according to the latest studies conducted, most of the companies spend their 80% of their advertisement budget in other marketing strategies and only 20% of the expenditure on mobile marketing. This is very bad for companies. Some of the SMEs business include:

• App Based Marketing – The companies can tie up with popular apps and show their advertisements in the applications that users love to use.
• Email Marketing – This is an old tradition but still effective.
• In – Game Marketing – The ads can be shown to the users in between they play games.
• Location-based Services – The ads can be shown in a particular area. E.g.: Ads of medicines to get rid of drinking alcohol can be shown in the area nearby to the wine shops.

The SMEs and marketers who are not taking advantage of this potential resource have to look in this market also so that their sales can increase with this mobile marketing. There are several other advantages of mobile marketing which are described here:

Learn More: https://www.iihglobal.com/blog/mobile-marketing-a-boon-for-smes/