Top 7 SEO Techniques That Will Help You in Social Media Marketing

With billions of people checking their social media platforms daily, it’s no surprise how social media marketing is a thriving form of digital advertising that’s taking the world by storm.

Nonetheless, it’s not always a smooth ride when investing your time, money, and effort in social media marketing. SEO techniques are a crucial part of digital marketing to expand your base, gain more engagement, and increase your bottom line. 

While you optimize your SEO techniques in your website, the same techniques also apply in your social media posts. Google’s algorithms will always have a unified way of scouting the best content whether it’s from an external site or a social media platform. So if you’re beefing up your social media marketing, here are the top seven SEO techniques you should try. 

1) Focus on Frequency or Quality

One SEO trend that ranks blog websites first in search engines is the frequency of posts. Of course, if Google sees your blog as inactive for weeks, it will deem you as an unworthy site. 

Social media SEO works similarly. If you can post frequent content all across your social media platforms, people will have something to look forward to daily. However, it’s always essential to focus on quality as well. 

Jeffree Star is one of the highest paid YouTubers nowadays with an expansive following of more than 14 million. His first few videos were low quality 10 years ago, but he drastically improved later on. And even though he doesn’t frequently post now, his videos still get around eight million views on average because they’re funny and high-quality. 

In short, post engaging content on social media daily or post high-quality content a couple of times a week to achieve your goals. 

2) Be Strategic with Keywords

Keywords are still one of the dominant factors that algorithms assess. Take note that those on-page SEO strategies you do on your blogs or content are still applicable to social media marketing.

 

Optimize your h1, h2, and meta tags. If you’re posting blogs, make sure you use the right subheadings and scatter keywords appropriately without stuffing them. More importantly, search engines will not rank you if you’re not using the right keywords. 

First of all, think of your buyer persona and determine the possible keywords they type on search engines. Secondly, visit your competitors’ social media platforms and scout for posts with the highest engagement, try picking useful keywords from those posts.

Thirdly, try to focus on long tail keywords. They may have the lowest search volumes, but they are effortless to rank because they’re less competitive.

Last but not least, always utilize keyword research tools so you won’t get sidetracked. You can check for keyword search volumes, how much advertisers pay for specific keywords, keyword competition, similar keywords, and more. 

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